In this article, I’m going to explain what a Video Ad Network is as well as everything you need to know about it.
People watch videos every day, on YouTube, TikTok, Facebook, and Instagram and that is why advertisers are taking advantage of video ads to promote their business.
A Video Ad Network is simply a medium that connects publishers with advertisers who create video ad campaigns to increase awareness of their brand(s).
Some Video Ad networks require you to upload videos to either your article or your ad dashboard and they then display the videos with ads on them on your web pages kind of like the ads you see on YouTube.
There are a couple of Video Ad Networks like Mediavine which only require you to toggle a button and they display videos from their Library while showing ads on them.
If you’re Monetizing your site with Ezoic, you can click on the Humix tab and then enable the option to automatically add a related video to relevant pages on your site, this way you won’t have to upload videos, but videos from other publishers will appear on your site and that’ll make you revenue.
In my article on the best video ad networks, I explained this concept a bit and if you read it, you’ll understand a little bit about video ads.
Benefits of Video Ads
Unlike Classic Banner Ads and Native Ads, video ads Don’t need to be clicked on before you can generate revenue.
The best part is that you can set these videos to play automatically whenever a page is loaded and when a user turns on the sound and watches a bit of the video, ads will begin to show.
Brands that use Video Ads as a part of their marketing strategy are usually high-paying advertisers and that’s why a majority of publishers see anywhere from 10 – 20% increase in revenue after implementing video ads.
Aside from increasing revenue on your site, the importance of implementing video ads on your site includes;
- Increase in User Engagement.
- Reduced Bounce Rate.
- Increased Page Dwell Time.
How do Video Ads Work?
Video Ads operate on a CPV Earning model which means cost-per-view, this means that you get paid for the video views in which ads are shown or the visitors see ads.
Brands signup as Advertisers on various video ad networks and then create a video campaign and set how much they are willing to pay for each video view while also setting their budgets.
The Video Ad Network takes their cut and you’ll get your cut when the ads appear on the videos on your website.
Final Thoughts
According to Ezoic, their publishers who implement video ads are seeing a 10% increase in ePMV (<— The Ezoic Earning Model) and as you should know, the higher the ePMV, the more money you’ll make from the visitors to your website.
Video Ads are here to stay and as a publisher, you not implementing them is basically leaving money on the table.
Since you’re intrested in Ad Networks, here are articles specially selected for your next reading(s):
- The Best Google AdSense Alternatives for your Blog
- 10 Best Ad Networks for Small Publishers
- High CPC Ad Networks for Publishers
If you have any questions on Video Ad Networks or anything to add, do well to leave a comment below.
