In this article, I am going to be covering the best times you should upload videos on YouTube, whether it’s long-form content or shorts so that you can grow your channel fast.
The biggest mistake that I’ve seen small YouTubers make is that they upload videos at the wrong times, this leads to a decrease in their Click Through Rate, audience retention rate, and generally no growth.
Your Click-Through Rate and Audience Retention rate matter in the beginning when you’re starting to upload content, whenever you upload a video and those two metrics don’t look good in the algorithm’s eyes, you’ll struggle because the YouTube algorithm won’t push your videos.
One of the easiest ways that you can tap in and get a higher click-through rate and get more audience retention is by making sure that you’re posting at the right time.
What is the best time to post videos on YouTube?
Essentially, there are 2 best times to post (upload) videos on YouTube, the first one is for Creators who upload ling form content while the second one is for short-form content creators.
If you’re uploading long-form content on YouTube, you should make sure your posting during the first hour where your analytics are the bright color, the reason being that if want to get a good click-through rate and a good audience retention rate, you need your audience to be tapped in and viewing the content you upload.
One mistake that so many small creators make is that they upload content at the wrong time (during off-hours) and maybe they don’t even know when to post.
If you’re one of those people that can’t check their analytics or haven’t got enough time to analyze, I’ll be sharing the general best times to post on YouTube towards the end of the article, so, keep reading!.
Do remember that when it comes to long-form content, it needs to be during the first hour, not the second hour, and not the third hour, it needs to be the first hour and that is when very many viewers are online.
Now, this might change on a day-to-day basis but whatever that time is, you’ll see that it’s mostly convenient throughout the week for most of you.
For Short-form content (YouTube Shorts), the best time to upload shorts on YouTube is exactly when your audience is the highest (the darkest purple color).
What you should do is upload a lot of shorts during that hour until your video claims number, that’ll get you a lot of views, in my case, millions of views.
As a plus, you should supplement your long-form content with YouTube Shorts, this is because shorts have more probability of going viral because #shorts is too popular and YouTube is doing everything they possibly can to outperform TikTok and Instagram Reels.
Once you open the YouTube app on your smartphone, shorts start to play immediately and they keep people glued.
Also, Shorts will help you get more YouTube Subscribers, there’s no fast-forward control, so if your content is interesting and the user watches it till the end, he or she may just click the Subscribe button so that they’ll see more shorts.
What is the General Best Time to Upload Videos on YouTube?
Remember when I promised those that didn’t have enough analytics data or don’t have access to analytics that’ll tell them when the general best time to upload videos on YouTube is.. well, the time is now!
The table below is what you need…
| Label | Time Range |
|---|---|
| General best time #1 | 11:00am – 01:00pm |
| General best time #2 | 04:00pm – 07:00pm |
| General Best Time for Shorts | 07:00am – 09:00am |
| Very Best Time for Shorts | 09:00am |
FAQs
Does the time you post on YouTube matter?
The time you post on YouTube really does not matter, don’t waste your time on that data, instead, focus on creating better high quality and engaging videos.
How to know best time to post on YouTube
If you want to know the best time to post on YouTube, check your Channel analytics on YouTube Studio and make sure to post during the first hour where your analytics are the bright colour.
When is the best time to post on YouTube in 2022?
The best time to post on YouTube in 2022 is generally 11:00am – 01:00pm, though it’s best you find out the best time to post by looking through your Channel analytics in YouTube Studio, post during the first hour where your analytics are bright color.
Conclusion on the Best times to upload YouTube Videos in 2022.
If you ask me, starting as a new YouTube Creator, you shouldn’t worry about the best times to upload, Channels that should worry about this should be channels with at least 5,000 Subscribers and low CTR and Audience Retention rates.
For new YouTubers, focus on creating content consistently and as you start gaining traction, you should now use analytics to see the best times you should post to get more engagements.
If you have any questions about the best times to post on YouTube, feel free to ask me in the comments and I’ll be happy to get back to you as soon as possible.
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