In this article, I’ll give you my site tips on how you can increase ad revenue from your website regardless of the Ad Network or Monetization partner you’re working with.
In the real sense, more traffic equals more revenue, but you may be leaving money on the table if you don’t optimize your ads to perform better, let’s take for example.
An AdSense ad with a $20 CPC is shown to 1000 visitors on site 1 and 20,000 visitors on site 2, because, site 1 optimized the ad spots, it got 500 ad clicks, and site 2 was reliant on the theory that more traffic equals more ad rev. got less than 10 clicks.
Which site do you think made the most money, Site 1 made $10,000 and Site 2 made $200 tops, you now see the importance of the very first tip on how to increase ad revenue from your Website.
Ad Sizes and Placements
Just to be clear, Ezoic is the best ad network for publishers, you don’t need to do any optimization as the AI will do all the heavy lifting for you, all you have to do is sit back and watch your ePMV skyrocket.
With the Ezoic WordPress Plugin, you can automatically generate ad placeholders on your website based on your theme and the space.
The AI tests different ad formats, sizes, and types for different users to maximize your ad revenue with personalized ad placements.
Test different ad formats at different spots on your site and see which one works better for you and your visitors…
Category Blocking
If you have an AdSense or Ezoic account, you have the power to block certain category (s) of ads, this is ignored most times but it’s proven effective.
Use The AdSense experiment page to set up an experiment testing how much you made before blocking any category and after blocking the category.
AdSense will now compare the ad earnings and engagement before the blocking and after a few weeks, they’ll display a winner as well as the margin.
For what it’s worth, try blocking categories that are not in the same niche as you are, your visitors will tend to have more interest in ads that are in sync with your content.
Thus, improving your Click Through Rate and making you more money.
Header Bidding Mediation
To use this feature, the best platform you need to join is Ezoic, once your site is approved for monetization, you can connect your AdSense account as well as your account on other ad networks.
This enables Ezoic to bid for ad spots on your site alongside these other ad networks. I only do this with my AdSense account and it works perfectly fine.
The same logic behind this is that the highest paying ads go live and the low paying should just have to wait till the next bidding.
Faster Website
A faster Website means that ads will show up a lot faster and using the refresh rate technology earn you more revenue per 1000 visitors (increase in your Ezoic ePMV or other ad network’s eCPMs).
You can look for very fast WordPress Themes on Themeforest or you can simply speed up your current WordPress Website, whichever you choose works so far as your articles and site pages load faster.
I’m using the Verta WordPress Theme because it delivers 99/100 pagespeed insight score on Desktop in addition to Ezoic Ads and Caching.
Final Thoughts
Increasing Ad Revenue from your Website is not a small step especially when you get a lot of visitors, that’s why some website owners hire teams to take care of monetization.
If you have any questions about how to increase ad revenue from your website, do well to ask me in the comments.
