If you’re looking for ways to promote your YouTube Channel and get more fans, then you should utilize Instagram.
Instagram is one of the most popular social media platform in the whole world, with over 2 billion accounts registered worldwide.
There are several ways which you can promote your YouTube Channel on Instagram, and I’ll teach you everything you need to know step-by-step.
Getting Started
Firstly, you need to open an Instagram account if you don’t already have one. Head over to Google Playstore and search for Instagram, then install and open the app.
If you have an Instagram account for your Channel already, Login and carry on, but if you don’t, sign up for a new account.
After signing up for a new account, complete your profile by:
- Adding a profile picture.
- Writing a great description in the ‘bio’ section.
- editing your username to match your YouTube Channel name
Once you’re done with creating the Instagram account, we’ll move on to the main business of the day.
Ways to Promote YouTube Channel on Instagram
As I said earlier, there are a couple of ways which you can promote your YouTube Channel on Instagram and get more video views and subscribers.
- Instagram Bio.
- Stories and Highlights.
- Reels.
- Traditional IG posts.
- Paid Ads.
Instagram Bio
On Instagram, you are given an option to add a link to your bio. You can see mine in the image below.
As you can see in the Image above, I added my website’s link to my Instagram Bio – In your case, you should add your YouTube Channel link.
Don’t have your YouTube Channel link? See how to get it.
However, the traditional YouTube Channel URL is quite long, i.e. if you don’t have the custom URL.
You should use a link shortening service like tiny.cc or bit.ly to shorten the link, then add it to your Instagram bio.
Once a person visits your Instagram profile, they’ll see your username, bio and link, this way you have more potential of getting them to your YouTube Channel.
Stories and Highlights
Everybody knows what stories and highlights are on Instagram, once you reach around 10,000 followers on Instagram you get access to a unique feature.
The Unique feature enables you to ad ‘Swipe Up to view’ links to your Instagram stories and Highlights.
What are Highlights, these are a collection of stories you uploaded and you want people to see whenever the visit your profile.
Now, when uploading a story or adding a profile, you’ll be given an option to add links to them.
Once the links are added and the story is uploaded, you’ll see a ‘Swipe Up’ button at the bottom center position.
Reels
If you want to boost your following on Instagram, then you must be using the Reels’ feature.
This enables you to upload vertical style videos like TikTok, Likee, Vskit etc.
One viral video can get you up to 50,000 new Instagram followers. How then do you promote your YouTube Channel on Instagram using Reels?
The best thing you should do is to create a vertical version of your YouTube video, this might require you reshooting or re-editing but it’s worth it.
The vertical version of your YouTube video, should be a teaser for the original video, you can now tell them to visit your Channel and watch the video.
This will boost your channels visibility and recognition, this helps you get your Channel’s name searched more on Google and YouTube.
Traditional Instagram Posts
If you don’t like the Reels strategy or you you just want added advantage, then you should use the normal Instagram posts.
Once your editing your video for YouTube, you should also create a teaser version but this time, you don’t need to make it vertical.
The normal video ratio for YouTube is good.
In the video description you can write something like ‘click the link in my bio to watch the video’ , if the IG user finds your video valuable,
He/she will click the link in your bio.
Paid Ads
This method requires you to pay money for your video or Instagram posts to reach more people, it’s more cheaper to advertise videos.
So once you create the vertical videos and upload them to your story, remember to add the ‘swipe up’ link.
Then promote the story with ads, there’s an option to do that on your profile.
You can also choose to promote traditional Instagram posts, just define a clear strategy, so that you won’t be paying for nothing.
Conclusion on How to Promote YouTube Channel on Instagram
I hope this article on ‘how to promote YouTube channel on Instagram‘ helped and will help you get more subscribers and views on your YouTube Channel.
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