One of my Twitter Followers, slid into my DM to ask, “Hey Val, How do I increase my Adsterra CPM?….” So I decided to write an article on it.
With these tips and strategies mentioned in this article, I was able to get $40 CPM with Adsterra on the good days and around $15 on average, that is great isn’t it?
Adsterra is one of the top Google AdSense alternative ad networks that automatically approves publishers, New Bloggers and Publishers turn to Adsterra when their site isn’t eligible to get AdSense Approval or even Ezoic Approval.
What is CPM?
CPM is the short form for Cost-per-mile and it is a metric that represents how much your website will make for every 1000 people that sees an ad.
If you don’t know how to calculate CPM, you simply divide your earnings by the number of impressions and then multiply by 1000.
How is Adsterra CPM Calculated?
CPM = 1000 * (Earnings ÷ no. of Impressions)
Let’s say that you get 20,000 monthly visitors on your website and you can make $200 per month from ads, then your CPM will be calculated as follows
CPM = 1000 * ($200 ÷ 20,000)
CPM = 1000 * ($0.01)
CPM = $10
How Can I Improve Adsterra CPM?
We’ll now take a look at the steps you need to take to increase your Adsterra CPM Easily:
- Drive Organic Traffic to your Site.
- Increase User Engagement on your Site.
- Place Ads Correctly and Run Experiments.
- Leverage Google and Adsterra Analytics.
1. Drive Organic Traffic to your Website
If you want to Increase your Adsterra CPM and make more money, you have to get a lot of traffic from Google, Bing, Yandex, and other Search Engines.
You should create a sitemap for your website and then add them to these search engines so they’ll be able to display your web pages on their results pages.
For your content to show up on Search Results, especially on Google, it has to be the best content that satisfies the searchers’ intent.
Ultimately, Organic Traffic will convert better than Social Media Traffic 99.99% of the time.
2. Increase User Engagement on your Website
User Engagement is a major factor that influences your Adsterra CPM Rates, the more a visitor spends on a page, the more ads they’ll see and the more likely they are to click on those ads and make you more money.
The Key to getting higher User Engagement Rates is to write longer interesting articles and interlink relevant articles and pages on your website, this reduces your website’s bounce rate and increases your website’s average time on Page.
In my study, I found a strong correlation between average time on Page, Bounce Rate, and my Adsterra CPM.
I matched my Google Analytics Data with the data on my Adsterra account and I found out that the more time people spend on my pages monetized with Adsterra Ads the higher my CPM and the More Money I’ll make.
3. Place Ads Correctly and Run Experiments
According to Adsterra, if their ad is present on a page and a visitor on your site doesn’t scroll on to the ad, it isn’t recorded as an impression.
As per their recommendation, you should place their ads above the fold (on top of your pages that are immediately visible when your pages load) so that all your website visitors will see them, this increases their probability of clicking on them.
You should also combine ad formats as they’ve been proven to help you get higher CPMs, here are a few combinations you can try out:
- Push ads (Social Bar) + Native Banner.
- Native Banner + VAST.
- Popunder + Native Banners.
- Direct Link + Social Bar.
These are the combinations that have worked well for me in the past but how my audience interacts with my Articles might not be how your audience will interact with yours, so you should Run Experiments and uncover the best combination(s) for your Audience.
4. Leverage Google and Adsterra Analytics
You should leverage Google and Adsterra Analytics to find out how the ads on your site affect your users as well as if your new combinations and ad placements are making any changes to your CPM.
Most Adsterra Publishers just signup, splatter ads on their site and start sending traffic hoping to get high CPMs which they likely never will.
As a Blogger, your focus is to give your website reader the best possible experience while also displaying ads.
Take, for example, I land on a webpage and I’m immediately attacked with 1000 popup ads, notification Ads, etc. What do you think my next move will be… I leave the page faster than I can say ‘Adios’.
Once you check your Google Analytics and find out that your Bounce Rate is 85%+ and going up after you implemented a couple of ad placements, it may be time for a switch and with every switch, you should see how they impact your CPM.
The Ultimate Factor that influences your Adsterra CPM is your visitors’ Demographics, where they are visiting your website from.
Advertisers pay more for Tier 1 Countries most especially the United States. The downside is that you’re not able to control which country your visitors visit from but you can increase your chances by going after keywords that have high search volume in the United States and low competition.
You can use tools like Ahrefs and Ubersuggest to do this.
Did I mention that when I got $40 CPM from Adsterra, 70% of my traffic came from the United States and 10% Came from Nigeria, the rest were scattered across various countries (You can pull up this Metric from Google Analytics)?
Check out a couple of articles that I’ve selected especially for you to Read Next:
- How much Does Adsterra Pay Publishers?
- How to Install Google Analytics on your WordPress Website
- Ezoic vs Adsterra Comparison for Publishers
If this article is helpful, endeavor to share it with others, and don’t forget to leave a comment below.