Outbrain is undoubtedly the highest-paying CPC Ad Network for Publishers currently, the reason being that they have high-paying advertisers and they don’t accept small publishers.
If you don’t already have a website, you can check out my article on How to Start a WordPress Website, so you can get started and apply for Outbrain in the future, the earlier the better.
While getting your site approved for Outbrain sounds good, you should note that you need at least 500,000 pageviews per month to be considered.
In fact, for your best chance of getting in, your media site should hit 1 Million Visitors and I’m sure you’ll get accepted as fast as possible.
How Much Can you Earn with Outbrain?
With Outbrain, you can make as much as $500,000 per month given that your site gets 1 Million Pageviews, a CPC of $5, and a 10% Click Through Rate (You can do the math yourself).
That is the reason why big Media Sites like CNN, Sky Sports, Sky News, etc, monetize their content with OutBrain, it pays better than other ad networks because people who visit news websites are eager to read more content and know what’s happening.
How many times have you visited a News Website and Read Just one article? You’ll surely see a Headline that’ll entice you to read more.
What these news sites do is that they let Outbrain handle their Content Recommendations which is why you’ll see ads appearing alongside the website’s article feed.
Which Factors Influence How Much you’ll make from Outbrain?
Well, Outbrain listed 4 common factors that affect revenue generation on their ad network, here are they:
- Audience
- Widget Type
- Widget Placement
- Category
Audience: The more articles your Audience reads on your site the higher their probability of clicking on an Outbrain Ad and making you money, so try to keep your audience as engaged as possible.
Widget Type: Outbrain gives you the freedom to place any type of ad widget or layout on your site and your different combinations or choices will impact your revenue.
Widget Placement: As with every other Ad Network, where you place your ads matters a lot and unlike display ads, Native Ads work best as content recommendations after the article.
Category: Outbrain tries as much as possible to match the content of your page to the ads displayed to increase CTR and programmatically make you more money, this means that some Categories of Content will make you a lot of cash while some Categories just won’t move the needle.
Conclusion
Outbrain is an overall great ad network but whilst you wait to get over 1 Million Pageviews which is about the minimum eligibility threshold, you can apply for Ezoic and get approved even if your site gets less than 1000 visitors per month.
In light of the topic discussed, here are some related articles that’ll be a joy to read:
- High CPC Ad Networks for Publishers
- How much can you earn from Native Ads?
- 10 Best Ad Networks for Small Publishers
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