You can’t talk about the best CPC Ad networks without mentioning Taboola and Outbrain, they’re simply the best of the best in the ad tech industry.
When I first started blogging, I created a News and Media Website which was dependent on Facebook Traffic, that’s a story for another day.
But in a nutshell, the site managed to get 500,000 pageviews and I applied for Taboola and got approved, this happened in 2019.
How Much Did I Make From Taboola Ads?
During my time with Taboola, my site managed to make $1,750 per month with an average RPM of $3.5 and 500,000 pageviews.
The Revenue is good but you can make more with Outbrain or even Ezoic.
It’s important to note that Taboola is a CPC Ad Network and doesn’t use pay-you for impressions, the RPM I used is a calculation of my average CPC and Click Through Rate.
Which Factors Influence your Taboola Earnings?
Below I’ll give you a list of factors that I believe influenced my Taboola Earnings as well as what to do:
- Visitors Demographics.
- Audience Engagement.
- Ad Formats.
- Ad Viewability.
Visitors Demographics: Advertisers in Taboola Create Ad Campaigns and target certain Countries, different countries account for different budgets. For example, a United States Visitor will make you more money than a South African Visitor especially if the Advertiser bids for US Traffic.
Audience Engagement: Taboola Ads Work Best when you use their Widget to recommend more content to your readers at the end of your Articles. If your article isn’t engaging enough for the reader to reach the end and view Taboola Ads, you won’t make money, so your audience engagement should be a top priority.
Ad Formats: Taboola offers various ad formats for Publishers including Videos, your ad combination or ad formats you use on your site will influence your earnings. You should experiment to see which formats earn you the most money.
Ad Viewability: The more people view the Taboola Ads on your site, the higher their chances of clicking on them and making you money, the best practice is to add Taboola Feed to Category Pages immediately after your article. You can also add classic banners in between your Articles’ paragraphs.
Final Thoughts
Whatever tweaks you implement to increase your Taboola Earnings, you should wait for 30 days, then compare the data with the previous 30 days that didn’t have the tweaks.
Got time to read more ad network-related articles? Here are my top picks for you:
- Can I use Taboola with Google AdSense?
- How Much Can you Make with Outbrain?
- How much can you make with Native Ads?
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