Have a Website already or looking to start one that’ll help you make money from your content and want to know an ad network works?
You should know that display ads are currently the best form of website monetization and there are two ways to implement display ads:
- Signing up for an Ad Network.
- Closing Ad Deals on your Own.
Of Course, the most convenient is the 1st method which is signing up for an Ad Network but Closing Ad Deals on your own will make you more money because you set the rules.
But that’s beside the topic of the day…
What is an Ad Network?
An Ad Network is made up of a server that connects Advertisers with Publishers, these advertisers create Campaigns on various ad formats and then pay Publishers to display the ads on their site or app.
There are thousands of ad networks that publishers can sign up for, different ad networks take on different Earning Models which include:
- CPC (Native and Banner Ads).
- CPM, ePMV, RPS, RPM (Banner Ads).
- CPV (Video Ads).
- CPI (Pop, Interstitials, and popunder Ads).
How does an Ad Network Work?
Whenever I review and network which I usually do on this website, I’ll make sure to explain their Earning Model so you’ll get a sense of what you’re signing up for.
An ad network like Google AdSense which is one of the best CPC Ad Networks will only pay you good money if their ads on your site are clicked on.
But premium Ad Networks like Ezoic, Mediavine, and AdThrive pay you based on The ePMV, RPM, and RPS models respectively, each meaning earnings per 1000 pageviews, Revenue per 1000 pageviews, and Revenue per 1000 sessions.
If you have not signed up for an ad network yet or you’re looking for the best of the best, review these articles:
- 30 Best Ad Networks for Publishers.
- 5 High CPC Ad Networks for Publishers.
- 9 Best Google AdSense Alternatives for your Blog.
- 7 Best Video Ad Networks for Publishers.
- 10 Best Ad Networks for Small Publishers.
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If you have any questions on any ad network, feel free to ask me in the comments section and I’ll be glad to get back to you.