If you’ve been looking for the Google AdSense vs AdThrive comparison from a publisher perspective, then you’re in luck today as it’s what this article is all about.
Google AdSense and AdThrive are about 2 of the Largest Ad Networks for Publishers around the world, both at the top of their game.
AdSense is one of the best Ad Networks for Small Publishers while AdThrive is suitable for big publishers and is undoubtedly the best Ad Network in the World.
Though some publishers have reported that switching back to Ezoic Premium from AdThrive makes them a lot of revenue, a majority still stand with AdThrive.
In this article, we’ll compare Google AdSense and AdThrive based on the following:
- Site Approval Process and Requirements.
- Ad Formats.
- Earning Models.
- Payment Methods and Thresholds
So, without further ado, let’s get started with the Business of the Day.
Site Approval Process
As I’ve talked about many times in several articles on my Ad Networks Category, Google AdSense was built for Small Publishers who are just getting started.
Getting your site approved for AdSense (<– See How to do So) is relatively easy and I’ve explained that in detail.
There have been some rumors that new sites Don’t get approved for Google AdSense and I firmly believe that it’s false.
The only reason why this notion exists is most publishers start websites with revenue in mind and when they’ve written let’s say 10 articles, they apply for Google AdSense and they end up getting rejected with the message ‘Under Construction’ as the case may be.
Before you apply to any ad network, you should have at least 21 Articles on your website scattered across 3 categories that are relevant to the content.
Again: Here’s How you can get Google AdSense to approve your Website in 2022-23.
But that’s beside the point.
AdSense doesn’t have any minimum traffic requirements, it only looks at your content.
As for AdThrive, new websites will never get approved not unless they manage to get 100,000 pageviews every month, that’ll require a lot of keyword research, writing content, and link building if you want to achieve that in your first year.
Besides the Minimum Traffic requirements set aside for AdThrive, you still need to have enough content on your website and be in good standing with Google AdSense as the ad network depends heavily on Google Ad Manager.
If you’d like to learn more about AdThrive, make sure to read my detailed AdThrive Review ←
By now, we are very much aware of the ad formats which AdSense offers, if you don’t, they include:
- Display Banner Ads.
- Text Ads.
- Video Ads.
- Multiplex Ads (Native Ads).
With AdThrive you get only 2 ad formats, Display Banner (mostly) and video ads but you’ll still make more money compared to AdSense.
AdSense vs AdThrive Earning Models
Google AdSense is one of the best CPC-based ad networks for Publishers, this means that some ads will earn you money when they are seen by your visitors while most will make you money when they are clicked on, it’s pretty much self-explanatory.
With AdSense, you can get CPC of around $10 on average (at least that’s what my sites get) but by tweaking your setup and implementing the steps in my article on How to Increase AdSense CPC, you could make more depending on certain factors like your visitors’ location and the keywords in your article.
AdThrive on the other hand is nothing near a CPC Ad network, if you read my review on it, you’ll understand their payment mode firsthand.
The AdThrive ad network pays Publishers based on an RPS model (Revenue per Session).
If a visitor visits your site in the morning and maybe reads 3 articles, the visitor completed a session and 3 pageviews, if they come back in the evening, that is another session.
With AdThrive, you can get up to $40 RPS which means that for every 1000 sessions, you can make $40.
Payment Methods and Thresholds
Google AdSense pays Publishers when they have made up to $100 via Bank Wire, Check, and other payment methods which may be available for different countries.
For My Country, the only accepted payment method is Bank Wire and it’s convenient for me.
With AdThrive, Publishers get paid on the 15th of every month, this is based on a Net 45 schedule.
But for New Publishers, you’ll receive your payment 45 days after the end of your first month of implementing AdThrive Ad Units on your website.
AdSense delivers a 60-40 revenue split but AdThrive doesn’t, instead, it pays Publishers 75% of what they earn, and then they use the remaining 25% to cover the advertising costs and maintenance of their network to help you earn more in the long run. You can say it’s a 75-25 revenue split.
Since your website already gets 100,000 pageviews a month, AdThrive doesn’t need to place any Minimum withdrawal threshold.
However, there are withdrawal fees which I listed in a table in my article on AdThrive review.
Final Thoughts on AdSense vs AdThrive
With that, I believe that we’ve come to the solemn conclusion that AdThrive is better than AdSense in every department except the minimum traffic department.
Your Goal Should be to work up your traffic, signup for Ezoic and make a few bucks, re-invest your content and link building and keep growing till you’re eligible for Mediavine, keep investing in your content and apply for AdThrive when you’re eligible.
You might not get approved even if you get 200,000 pageviews a month because their advertisers have to choose whether they’d love to advertise on your site or not.
If you have any questions on AdSense vs AdThrive, do well to ask me in the comments section.