Google AdSense is undoubtedly the most popular ad network for publishers probably because it’s owned by Google and it has no minimum traffic Requirements for sites to get approved.
While SEO is the best source of free traffic that helps publishers generate loads of ad revenue, it takes time, probably 7 – 24 months from the day you published your first article.
You have to write the best content and build the best links and it’s a bit tedious even for someone like me, to get links to your site, the best way is to write guest posts but every site is all in it for the money nowadays and as a new publisher, you can’t just pay a thousand dollars for one guest post.
Since there’s relatively no SEO traffic in the first few months of launching your site, it’s natural that publishers turn to AdSense Arbitrage to generate a bit of revenue.
In this article, I’ll run you through my proven AdSense Arbitrage strategies, first you need to get approved on Ezoic.
Apply for Ezoic
Yes, we’ll be using Ezoic as a medium to earn more and also as a backup plan if the Google AdSense Arbitrage is found to be a breach of Google’s publisher policies in the future.
After getting approved on Ezoic, on the Monetization tab, connect your AdSense account, and you can import your historical AdSense data to enable Ezoic’s AI to learn more about your content.
After connecting your Google AdSense account, scroll down a bit and set up Google AdSense Mediation.
This enables Ezoic and AdSense to bid on Ad Spaces on your website and the highest paying ads go live, we now have to go on and set up a few things…
After we’ve set up Google AdSense and Ezoic, you should head over to the Optimization tab on the left navigation menu of your AdSense account.
There you need to set up an experiment where you allow all Ad Categories in Google AdSense vs when you select the Ad Categories relevant to your niche.
Ad Categories relevant to your site’s niche will help in improving your Google AdSense Ads Click Through Rate which means more revenue from the Arbitrage.
What is AdSense Arbitrage?
Arbitrage entails buying and selling and like every business, more revenue is ideal. Arbitrage is all about selling for a higher cost compared to your buying price.
In AdSense, Arbitrage may mean buying traffic for a lesser amount of what you’ll earn from the AdSense ads you display on your Site or Landing Page.
Let’s say your site has a CPC of $12 and you pay $0.10 for a visitor.on your site who clicks on the Ad(s), you’ll make $12 straight up and you just made a profit of $11.9, that is Google AdSense Arbitrage Simplified.
How do you get started with Google AdSense Arbitrage?
It all starts with great content, writing high-quality Articles that’ll encourage your Readers to perform actions like Subscribe to your newsletter, push notifications or follow you on Social Media.
This is just to get them back on your Content, so the first item on your Google AdSense Arbitrage Bucket list is Great Content.
The Secret to higher CPMs, RPMs, and ePMVs is to keep your Visitors on your site for as much time as possible.
You can write a 3000-word article that’ help you make money from Google AdSense Arbitrage, then use WordPress Plugins to split the post into 6 parts.
The visitor will have to click on next or continue to keep reading the content and by doing so they’ll see more ads and probably click on one or two, the higher your click-through rate, the more you’ll earn from AdSense Arbitrage.
Better Ad Placements
Item number 2 on your Bucket List is Better Ad Placements, Ezoic’s WordPress Plugin will help you with this, all you need to do is to use the plugin to automatically generate and test ad formats, this might go on for about 12 weeks.
Ads will appear on different spots and in different sizes for different Website visitors and as we’ve set up Google AdSense Mediation, you should see AdSense ads show up more often but only if they are high-paying.
I’ve been using them to send traffic to a few of my Google AdSense sites and I can say that the Arbitrage is going great.
Facebook is Cheaper and I use it more often than Taboola, just that you pay even when a user sees your ad and doesn’t click on it, it doesn’t sit so well for your Google AdSense Arbitrage.
Taboola can charge you anywhere between $0.20 to $2 per click, depending on the Country you bid for, make sure you bid for countries where your audience is based, a Cricket information website should target India, and Football and Basketball should target American Traffic, etc.
That Being Said, you need to improve your Site’s Google AdSense Ads Click Through Rate, I believe I have an article that explains just how to do that easily, make sure to read it and implement it.
You can conduct experiments on your own and determine which Country’s traffic makes you more revenue from the Google AdSense Arbitrage.
Setting up a banner image, and writing the ad title and targeting shouldn’t be hard for you to do in Taboola, I trust you’ll do a great job.
Your Google AdSense Arbitrage budget should be in the range of $100 – $500, the risk is worth the reward. There will be losses before you devise a working strategy but in the end, there will be profit and more exposure for your site.
By the time you spend let’s say $200, you must have come up with a strategy that’ll get you the Arbitrage advantage and you’ll be making revenue from both Ezoic ads and AdSense ads.
Ad Arbitrage always works best if you combine two or three ad networks, Ezoic and AdSense are the perfect matches.
What is AdSense Arbitrage?
Is AdSense Arbitrage Profitable?
Can you make money with AdSense Arbitrage?
Final Thoughts on Google AdSense Arbitrage
The steps in this article are ideally the best steps you need to take to make the most revenue from Google AdSense Arbitrage in 2022, I shared my knowledge and how I do it, support me by sharing Social Media, it helps.
If you have any questions in Google AdSense Arbitrage, go ahead and leave them in the comments section below, and don’t forget to read more content on Ad Networks below.