Google AdSense Arbitrage is basically spending money on traffic sources and earning more from the AdSense advertising displayed on your website than you paid. This article goes through my whole AdSense Arbitrage procedure in depth.
While SEO is the finest source of free traffic for publishers, it takes time, possibly 7 – 24 months from the day you published your first content.
You have to write the best content and build the best links, which can be time-consuming even for someone like me. The best way to get links to your site is to write guest posts, but every site is in it for the money nowadays, and as a new publisher, you can’t afford to pay a hundred bucks for one guest post.
When there is little SEO traffic in the initial few months after opening your site, it’s normal for publishers to turn to AdSense Arbitrage to make some cash.
In this article, I’ll run you through my proven AdSense Arbitrage strategies, first you need to get approved on Ezoic.
If you’ve applied for Ezoic in the past and got rejected, check out the latest Ezoic Requirements for Publishers that’ll help you get approved easily.
Apply for Ezoic
Yes, we’ll be using Ezoic as a medium to earn more and also as a backup plan if the Google AdSense Arbitrage is found to be a breach of Google’s publisher policies in the future.
After getting approved on Ezoic, on the Monetization tab, connect your AdSense account, and you can import your historical AdSense data to enable Ezoic’s AI to learn more about your content.
After connecting your Google AdSense account, scroll down a bit and set up Google AdSense Mediation.
This enables Ezoic and AdSense to bid on Ad Spaces on your website and the highest paying ads go live, we now have to go on and set up a few things…
After we’ve set up Google AdSense and Ezoic, you should head over to the Optimization tab on the left navigation menu of your AdSense account.
There you need to set up an experiment where you allow all Ad Categories in Google AdSense vs when you select the Ad Categories relevant to your niche.
Ad Categories relevant to your site’s niche will help in improving your Google AdSense Ads Click Through Rate which means more revenue from the Arbitrage.
What is AdSense Arbitrage?
Arbitrage entails buying and selling and like every business, more revenue is ideal. Arbitrage is all about selling for a higher cost compared to your buying price.
In AdSense, Arbitrage may mean buying traffic for a lesser amount of what you’ll earn from the AdSense ads you display on your Site or Landing Page.
Let’s say your site has a CPC of $12 and you pay $0.10 for a visitor.on your site who clicks on the Ad(s), you’ll make $12 straight up and you just made a profit of $11.9, that is Google AdSense Arbitrage Simplified.
Benefits of Going for AdSense Arbitrage
In my experience, there are about 3 major benefits that come coupled with AdSense Arbitrage and they are:
- Steady Income: So far as you’ve setup your website for AdSense Arbitrage, it’ll continue to make you money so long as you keep sending traffic over.
- High ROI: Once you are able to create an Arbitrage setup that works for you, you’ll enjoy a huge return of investment.
- Scalability: It’s quite easy to scale when it comes to AdSense Arbitrage, all you need to do is buy more traffic for your website or the sites in your setup.
Factors to Consider Before Starting AdSense Arbitrage
In this section, we’ll take a look at the number of factors you’ll need to consider before start Google AdSense Arbitrage as they’ll come into play later on.
The Factors include:
- Traffic Source: Plagiarism aside, there’s nothing AdSense hates more than Invalid or low quality traffic. Make Sure you get traffic from the Sources mentioned in this article to avoid any issues.
- Niche Selection: Your Website’s Niche is a primary determinant of how much you’re going to make from AdSense Arbitrage, here are a couple of niches that are known to do well for arbitrage – Health, Technology, Finance, News, Lifestlyle.
- Ad Placements and Optimization: How you plave ads on your web pages as well as ad formats you plave matter as much in deciding how much you’ll make from the arbtrage.
- Budget: It’s important you note that Arbitrage is some sort of a Gamble, what works for Peter might not work for (you don’t have the same audience), that’s why I recommend beginners start with a $100 budget just to gain enough experience.
How do you get started with Google AdSense Arbitrage?
It all starts with great content, writing high-quality Articles that’ll encourage your Readers to perform actions like Subscribe to your newsletter, push notifications or follow you on Social Media.
1. Great Content
This is just to get them back on your Content, so the first item on your Google AdSense Arbitrage Bucket list is Great Content.
The Secret to higher CPMs, RPMs, and ePMVs is to keep your Visitors on your site for as much time as possible.
You can write a 3000-word article that’ help you make money from Google AdSense Arbitrage, then use WordPress Plugins to split the post into 6 parts.
The visitor will have to click on next or continue to keep reading the content and by doing so they’ll see more ads and probably click on one or two, the higher your click-through rate, the more you’ll earn from AdSense Arbitrage.
2. Better Ad Placements
Item number 2 on your Bucket List is Better Ad Placements, Ezoic’s WordPress Plugin will help you with this, all you need to do is to use the plugin to automatically generate and test ad formats, this might go on for about 12 weeks.
Ads will appear on different spots and in different sizes for different Website visitors and as we’ve set up Google AdSense Mediation, you should see AdSense ads show up more often but only if they are high-paying.
3. Traffic Sources
Once that item is checked, your next thought should be on Quality Traffic Sources that’ll cost you less and make you more revenue. The only 2 I know are Facebook and Taboola.
I’ve been using them to send traffic to a few of my Google AdSense sites and I can say that the Arbitrage is going great.
Facebook is Cheaper and I use it more often than Taboola, just that you pay even when a user sees your ad and doesn’t click on it, it doesn’t sit so well for your Google AdSense Arbitrage.
Taboola can charge you anywhere between $0.20 to $2 per click, depending on the Country you bid for, make sure you bid for countries where your audience is based, a Cricket information website should target India, and Football and Basketball should target American Traffic, etc.
That Being Said, you need to improve your Site’s Google AdSense Ads Click Through Rate, I believe I have an article that explains just how to do that easily, make sure to read it and implement it.
You can conduct experiments on your own and determine which Country’s traffic makes you more revenue from the Google AdSense Arbitrage.
Setting up a banner image, and writing the ad title and targeting shouldn’t be hard for you to do in Taboola, I trust you’ll do a great job.
Your Google AdSense Arbitrage budget should be in the range of $100 – $500, the risk is worth the reward. There will be losses before you devise a working strategy but in the end, there will be profit and more exposure for your site.
By the time you spend let’s say $200, you must have come up with a strategy that’ll get you the Arbitrage advantage and you’ll be making revenue from both Ezoic ads and AdSense ads.
Ad Arbitrage always works best if you combine two or three ad networks, Ezoic and AdSense are the perfect matches.
Common Challenges in AdSense Arbitrage
If you’re serious about getting started with AdSense Arbitrage, then you have to be ready for the common challenges that come with it, some of which may include:
- Fluctuating Ad Revenue: This entire Arbitrage process is based primarily on th revenue which your website generates. This simply means that changes in ad rates, click through rate, CPMs may affect you significantly.
- AdSense account suspension: While Google isn’t against buying traffic for your website, they don’t like Arbitrage so they’ll try to frustrate you by suspending your AdSense account. I’m sure you’ve heard about AdSense Ad Limits.
- High Competition: There’s a lot of Bloggers in the Arbitrage business, it’s essential you find untapped niches wiht high paying advertisers to game the system.
What is AdSense Arbitrage?
AdSense Arbitrage entails buying traffic to pages where AdSense ads are present with the goal of earning more than you spend. This article dissolves my proven process.
Is AdSense Arbitrage Profitable?
AdSense Arbitrage is profitable but it does entail spending money, SEO traffic is free and still makes you more money than any AdSense Arbitrage can, you just have to be patient.
Can you make money with AdSense Arbitrage?
Any Publisher can make money with AdSense Arbitrage if you read and understand this article and it’s knowledge (It contains how I used Ezoic to facilitate my AdSense Arbitrage).
Final Thoughts on Google AdSense Arbitrage
The steps in this article are ideally the best steps you need to take to make the most revenue from Google AdSense Arbitrage in 2023, I shared my knowledge and how I do it, support me by sharing Social Media, it helps.
While AdSense Arbitrage comes with a lot of benefits, I still strongly believe it’s better to go for SEO Traffic which is free and make money from it.
As for the future of AdSense Arbitrage, I believe many publishers will venture into it as Google is aiming to take all web traffic for themselves. They launch all these stuff like snippets, BARD, etc that aims to keep people on Google.com .
If you have any questions in Google AdSense Arbitrage, go ahead and leave them in the comments section below, and don’t forget to read more content on Ad Networks below.