In this article, we’re going to review the Ezoic WordPress Plugin for those of you who haven’t used it in the past.
If you have previously been rejected by Ezoic, you can check out my article on the New Ezoic Requirements for Publishers and then make sure that your site ticks all the boxes before applying again.
How do you Install the Ezoic WordPress Plugin?
Like every other free WordPress Plugin, the Ezoic Plugin is available in the WordPress Repository, you can simply download it from there and then upload, install and activate it on your website.
You can also Install the Ezoic WordPress Plugin if you Log into your WordPress Dashboard > Hover on Plugins > Click on Add New > Enter Ezoic in the Search Bar, then install and activate.
What are the Benefits of Using the Ezoic WordPress Plugin?
Using Ezoic’s WordPress Plugin comes with a lot of added benefits which may include:
- Speeding up your WordPress Website.
- Generating Automatic Placeholders based on WordPress Theme’s design.
- Reviewing which placeholders Make you the Most Revenue.
- Detection of conflicting plugins or WordPress theme settings
Speed up your WordPress Website
With the Ezoic WordPress Plugin active on your site, you do not need to install any Cache Plugin because you get access to the Optimization setting which includes Ezoic CDN.
The Ezoic CDN is responsible for making sure that most of your visitors get a cached version of your website which is stored in servers nearest to them, this helps your web pages pass Core Web Vitals.
Automatic Placeholders
With the Ezoic WordPress Plugin, you no longer need to waste time creating placeholders with the Ezoic Chrome Extension.
All you need to do is to head over to the Plugin’s page, then click in the Ad Settings tab, and then click on Let’s Go or Generate Placeholders as the case may be, it should take a couple of minutes for the entire process to be concluded but when it’s done, you’ll see ads appearing in optimal locations.
Of course, that’s if Ezoic has approved your website as well as Google Ad Manager too.
Ad Placeholders Review
The Ad Settings Tab present on the Ezoic Plugin’s page enables you to see the percentage impact of each ad placeholder on your revenue.
If you see the green color it means that the placeholder is generating good revenue but if you see yellow, the earnings are good but not that good, if the color is red or grey, it’s best you disable the placeholder to save your page size and speed up your site.
I review my ad placeholders every 3 months or so and remove underperforming placeholders because I only want ads in spots that are most visible to my audience so I’ll make more revenue without having to destroy the user experience.
Detection of conflicting plugins or WordPress Theme Settings
Ezoic on its own has a lot of features which may sometime conflict with Certain Plugins and WordPress Themes.
As you may have been aware of, you shouldn’t use two plugins that perform the same functions on your WordPress Website, doing so will break your site entirely.
Take for Example, Ezoic provides Page Caching and CDN Caching especially when you integrate your site using Cloudflare, so you don’t need Cache Plugins like WP Rocket and Autoptimize, using them are going to cause page level issues.
Final Thoughts
As an Ezoic Publisher, you need to be using the Ezoic WordPress Plugin on your site, if anything to create automated placeholders because this helps the Ezoic AI understand the behavior of your visitors.
The Ezoic WordPress Plugin can also be using as a means of Integrating your site with Ezoic, that’s if you don’t want to use Nameserver or Cloudflare Integration.
As usual, I’ve hand-picked these amazing articles that I know will interest you, read them:
- Ezoic vs AdSense Review for Bloggers.
- Guide to Creating and Optimizing Ezoic Placeholders.
- Ezoic Requirements for Publishers.
- How to Increase Ad Revenue on your Website.
- Ezoic vs Adsterra: Which is better for you?
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