In this article, I’m going to compare two of the best ad networks for Small publishers, Ezoic and Monumetric, and hopefully, by the time you’re done reading, you’ll be able to know which one to Signup for.
Over the past few years, Ezoic has been acknowledged as the best ad network for Small Publishers especially after they removed their minimum traffic requirement which was 10,000 pageviews in the past 30 days.
Monumetric (formerly known as the Blogger Network) on the other hand still requires 10,000 pageviews to get in which you can get within a few months of getting in.
Site Approval.
With Ezoic you get approved as easy as ABC so far as you have great content on your website and the traffic you get to your site (no matter how small) is from real human beings.
For your note, Bot Traffic on your site can degrade the value of your ad inventory, this simply means that you won’t be able to get high-paying advertisers to bid for spots on your website.
When you Signup for Ezoic, you’ll be prompted to integrate your site (either using Cloudflare, Nameserver, or the WordPress Plugin), then create placeholders, add their ads.txt file and then wait for their team to review your site.
Once you get approved, you’ll be sent an approval email but that doesn’t mean you’re ready to start displaying ads just yet.
Google Ad Manager still needs to review your site, you’ll get the option of creating an account, but if you already have one and your site has been approved on the platform, you should just connect your site and then start displaying ads.
If you find it hard to get your site approved, check out my article on the New Ezoic Requirements for Publishers.
The Requirements to get your site into Monumetric are pretty simple but need a bit of work and they include:
- 10,000 pageviews in the last 30 days.
- A site hosted on Blogger of WordPress.
- Your Site must be approved by Ad Providers (basically Google Ad Manager).
- A 300px wide Sidebar.
- Good Standing with Google AdSense.
- Unique and Original Content on every page.
- Your Site should be at least 3 months old.
If you do meet all these requirements and you get anywhere from 10,000 to 80,000 pageviews on your website, you’ll then need to pay a $99 one-time setup fee.
The Monumetric Team will do all the heavy lifting for you once you pay the $99 one-time setup fee. All you need to do is to give them access to your WordPress Dashboard and you’ll be set to go in no time.
Ad Formats
I believe ad formats and Advertisers are responsible for how much your website is going to make from any ad network.
In this aspect, I love what Ezoic does, you can simply install their WordPress Plugin and then automatically generate ad placeholders based on your Theme’s design.
You should note that after generating these placeholders, you should not change your theme without contacting Ezoic Support unless you want to lose ad revenue.
With that, here’s a list of the Ad Formats which you’ll get with Ezoic:
- Display Banner Ads.
- Text Ads.
- Video Ads.
- Native Ads (From OutBrain).
Once your site has been approved to display Monumetric ads, a customer representative will walk you through the ads setup for your site.
They don’t allow more than 6 ads per page so your Pages are more content-focused.
The Customer rep will also help you with ad placements by recommending the spots that’ll make you the most revenue.
As I said earlier, you’ll need to give the customer representative Login credentials for your website so they can configure a plugin that’ll help get embed the ads on your website.
Monumetric doesn’t offer as many ad formats as Ezoic, but you get access to Classic Banner Ads.
In Conclusion, Monumetric ads do not impact your page’s loading speed compared to what Ezoic Ads can do but when it comes to Core Web Vitals optimization, Ezoic is the victor.
Earnings (Ezoic vs Monumetric)
From the Earnings Perspective, Ezoic pays me $15 per 1000 visitors on average, there are days when my ePMV shoots up to $55.
On Ezoic, some articles do better than others in terms of revenue even if they get the same amount of traffic.
With Monumetric, I make anywhere between $9 to $12 per 1000 page views on average, on the good days, I make up to $15 with the same amount of pageviews.
The Bottom line is that Ezoic will pay you more money from your website visitors, more than Monumetric can and I attribute that to the heavy load of ads that are being displayed on your site by Ezoic.
Payments
Ezoic Pays Publishers mostly via PayPal and Wire Transfer, you’ll only need to have made $20 before the next payment date which is usually the 15th of every month.
Monumetric on the other hand, pays Publishers every 60 days and you have the option to receive your earnings either via PayPal or Bank Transfer.
Final Thoughts (Monumetric vs Ezoic)
Since Ezoic pays better than Monumetric and doesn’t need any minimum traffic requirement and you don’t have to pay any setup fee, it is my recommendation for you.
However, if you don’t want to use Ezoic because of the impact of their ads on your site, Monumetric makes a good Ezoic Alternative and their earnings are very decent.
Anyways, I’ve picked out these resources, especially for you, you’ll most definitely enjoy reading them:
- The Best Google AdSense Alternatives for your Blog.
- Ezoic vs Adsterra Review for Publishers.
- How to Increase Ad Revenue on your Website.
- Google AdSense vs Ezoic: a Detailed Comparison.
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