Ezoic and AdSense are among the list of the Top 30 Best Ad Networks for publishers in 2022, today we compare them, Ezoic vs AdSense Unlocked.
Adsense is one of the oldest ad networks in the world, they boast of having over 2 million publishers and a pool of advertisers.
Ezoic is an ad tech platform which not only helps you make money from your content, they also help you optimize your website’s speed, rankings and SEO.
Onboarding Process
Ezoic
If you want to become an Ezoic publisher, you can head over to pubdash.ezoic.com and sign up.
You’ll be required to enter your website’s URL and after that, you should proceed to integrate your site with them.
Integration can be completed in a matter of seconds if you use Cloudflare on your Websites, if not, you’re left with the nameservers option which might take up to 18hrs before the changes reflect.
After your website is Integrated, the next step is to setup Ad Testing, this includes selecting the percentage of traffic you want to monetize, Integrating your Ads.txt file, connecting Google Ad Manager and setting up your placeholders.
The Ezoic Platform Quality team will now review your website’s traffic to make sure that it’s real human traffic.
I have an article on the requirements you need to meet in order to get your website approved on Ezoic >>>CLICK HERE<<< to read it.
Google AdSense
From my perspective, getting your website approved on Google AdSense is less tedious and time consuming compared to Ezoic.
You simply head over to google.com/adsense and click on Get Started, you’ll be required to login with your E-mail, then enter a few details before connecting your website.
AdSense will give you a code which you’ll add in-between the head tags of your website.
If you’re using WordPress, please do not edit your site’s theme as you may break functionalities – simply read this article and you’ll learn what to do.
Site Approvals on Google AdSense generally take 1 – 14 days, you’ll be notified by Email once your website is approved.
Ad Formats
Ezoic
Ezoic offers a range of ad formats, as you know, they are Google AdSense partner, so when you register with them, AdSense ads may be shown on your website.
In a nutshell, Ezoic offers display ads from Google and other Ad Networks, then native ads from Outbrain.
Remember that Ezoic does not not use ad codes to display ads, rather they use placeholders, to learn how to implement placeholders >>READ THIS ARTICLE<<.
Google AdSense
AdSense offers 5 ad formats, which include: Banner Ads, Multiplex Ads, Text link Ads, In-article ads and in-feed ads.
Banner Ads are the traditional banner advertisements you see on various websites, Multiplex Ads is just like a collection of banner ads designed to look like native ads.
Text link ads and in-article ads are pretty much self-explanatory, in-feed ads are designed to look like your website’s feed.
When it comes to Impact on your Website’s speed, Google AdSense will slow your website down and they don’t have any app to help you optimize while Ezoic has apps that’ll help you increase your site’s speed.
Which one pays more?
In 99.9% of niches on the web, Ezoic will pay you 10x the money you’ll make on AdSense, am saying this from experience.
Ezoic’s AI will test different Ad formats and layouts for different visitors on your website for up to 12 weeks.
This enables Ezoic to learn which ad formats and placements will convert best per visitor.
I’m not saying that Google AdSense doesn’t offer the tests and experiments feature, quite the contrary, they do but it’s not comparable to what Ezoic’s AI can do.
AdSense publishers earn on a CPC model, that means that your website’s visitors have to click on ads before you earn any reasonable amount of money.
Ezoic publishers earn on an ePMV based model, it’s more complex and better than the CPM model, it is how much Ezoic will pay you per 1000 pageviews.
If you’ve not been on the platform for at least 12 weeks, your ePMV maybe averaging around $7-$10, then when Ezoic’s AI completes it’s assignment, you could see an ePMV increase – up to $50 depending on your niche.
Payment Methods
Ezoic pays publishers via direct bank transfers, check, and PayPal – You only need to make more than $20 on the platform and you’ll receive your cash.
AdSense on the other hand requires that you reach a minimum threshold of $100 before you get paid, for people in America – you can receive checks and direct bank transfers.
But for people in other countries like Nigeria, your only option is to open up a domiciliary and you’ll receive payments there.
Support
When it comes to Support, even if you get up to 100,000 pageviews per month and you’re an AdSense publisher – the only sort of assistance you’ll get is from bots in their community and other AdSense Publishers.
However, Ezoic has the best support system ever, you’ll get solutions to your issues in less than 24 hours, all you have to do is open a support ticket and a rep. will get back to you.
They’ll also give you a personal account manager, who’ll help you personally with whatever you need in Ezoic.
If you’re loosing revenue or your earnings are going down, your account manager will help you detect the issue and even fix it for you.
Conclusion on Ezoic vs AdSense
No mater the caliber of publisher you are, I recommend you monetize your website with Ezoic. Even if you’re already on AdSense, Ezoic has a feature that allows you to connect other ad networks including AdSense.
That way, other ad networks you’re working with will compete with Ezoic and only the highest paying ads will go live.
Looking for more Ad Networks? Here’s an extensive list of the Top 30 Best Ad Networks for publishers in 2022.
