If you think about it, how many times have searched for a term on YouTube and gone on the watch the ads that appear before the main content without Skipping?
Yes, I thought so too… you’re part of the bandwagon that jumps on the first opportunity you have to Click on Skip Ads, I may be part too…
The bottom line is that people hate advertisements especially when it stops them from getting access to the content they want immediately.
Though there are a couple of ways Content Creators can make money on YouTube without ads, Ads are still the best way to make money on YouTube, that’s why new YouTubers target 1000 Subscribers and 4000 watch hours (eligibility for YouTube Partner Program).
Do YouTubers Get Paid If You Skip Ads?
Technically Speaking, It’s quite a little bit complicated because advertisers aren’t charged when you don’t watch their ads and the Creator doesn’t get paid but most YouTube Ads are unskippable.
Even if the viewer skips ahead, there’ll still be a Call-to-Action Button directly below the video on Mobile and at the sidebar on desktop, when they click on them, creators still receive commissions.
According to YouTube, Content Creators will get paid if and only if their viewers do one or more of the following:
- Clicks on an Ad.
- Watches an Entire Ad.
- Watches more than 30 seconds of an ad.
As a YouTube Creator, you’ll need to create videos consistently so that your audience will view more ads and you’ll make more money even if they skip the ad.
What are the Various YouTube Ad Formats?
Once you get accepted into the YouTube Partner Program, you can now configure the different types of ads that you want to show up on your video.
How you use these ad formats will affect your revenue as a YouTube Creator so use them without harming viewers’ experience.
Below are some of the various YouTube Ad Formats available for Creators:
Skippable Video Ads
The Skippable Video Ads Format on YouTube are the most popular, they are those ads that appear before the main content of the video you want to watch. You have the option to skip the video ad after 5 seconds.
Skippable Video Ads often appear on the computer, Mobile devices, TV, and Game Consoles.
Non-skippable Video Ads
As the name implies, Non-skippable video ads are those video ads that must be watched before a video can be viewed, the cam also appears on the same devices as skippable Video ads.
Depending on Regional standards, Non-skippable video ads are usually 15 – 20 Seconds in length and they play in the video player.
Bumper Ads
These are short Non-skippable video ads that last up to 6 seconds and must be watched before a video can be viewed.
Bumper ads are turned on when skippable or non-skippable ads are turned on and they can be seen on Computers, Mobile Devices, TV, and Game Consoles.
Overlay Ads
Overlay Ads can be in the form of text Ads that can appear on the lower 20% portion of a video when viewed on a computer only.
These Overlay Ads are usually 728×90 and 468×60 in size.
Final Thoughts
Most Creators think that YouTube pays for video views but that isn’t true, YouTube only pays you for ad views.
That’s why YouTubers are inclined to enable unskippable ads on every video, while it may seem to increase your revenue, user engagement will drop and video views will drop.
This is because most viewers who are searching for a term want information as fast as possible, once they see a Non-skippable ad, they just abandon the video and move on to the next one.
You should just be smart with your Ad Placements and make sure to check your Analytics consistently so you can see how your channel is affected.
Here are a few hand-picked articles ready for your next reading:
- Easy Way to Get More Views on YouTube using ClickBait.
- How to Make Money on YouTube with less than 100 Subscribers
- Recommended YouTube Equipment for Beginners
- How to Monetize YouTube Channel on Mobile
If you have any questions on this Do YouTubers Get Paid If You Skip Ads article, feel free to ask me via the comments section below.
