Categories and Tags are used to compile your related WordPress posts for easier access to your website visitors.
In the last article, I answered the question do WordPress Tags Impact SEO? but today I’ll answer the question do WordPress Categories Help SEO?
Unlike Tags, Categories are much more populated with relevant articles and they help your users navigate through your content but…
Do WordPress Categories Help SEO?
The Simple Answer is Yes. WordPress Categories are very important for SEO. Unlike WordPress Tags, Categories don’t affect the rankings of your blog posts and they rank for high search volume keywords.
From My Experience, WordPress Tags can be first indexed before your blog post and as such rank instead of your post, and nobody will search for a term and click through to a tag page.
That is very different for Categories, let’s take, for example, this website I have Categories on WordPress, YouTube, and co and they have hundreds of articles.
I Optimize my WordPress Category Page to rank for terms like WordPress Tutorials, Tutorials on WordPress, etc. These are terms that your blog posts cannot rank for.
The Google RankBrain Algorithm is pretty smart, it knows when to display categories in search results and when to display videos alongside blog posts or just blog posts.
The Key takeaway from all these is that you should optimize your Category Pages to Rank.
How to Optimize your WordPress Category Pages to Rank on Google
To Optimize your WordPress Categories to rank on Google, the best Plugin to use is Yoast SEO as the SEO analysis feature will give you recommendations based on categories already ranking on Google, and so does Rank Math SEO’s Content AI.
Here’s a bulleted list of How I Optimize my Categories to Rank on Google:
- Add Main Keyword in the SEO Title.
- Add Keyword Variations to the Description and Meta Description.
- Use Main Keyword in Permalink.
I hope that this article managed to answer your query on whether Categories impact SEO very well.
If you have a second, you can check out these related tutorials that are very important:
- The Best Free SEO Plugins for WordPress
- Rank Math SEO vs Yoast SEO
- Can I Use 2 SEO Plugins on my Website? (Answered).
Have any questions regarding WordPress Categories and their impact on your Site’s SEO? Please feel free to ask me in the comments, I have all the answers 🙂