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Adthrive Review for Publishers: Walkthrough and Earning Reports

Ebuka Val
Last updated: 2022/10/30 at 10:22 AM
Ebuka Val Published July 16, 2022
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8 Min Read
AdThrive Publisher Review
AdThrive Publisher Review
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AdThrive is hands down the Best Premium Ad Network for Publishers and it has held the title for over 3 years now. What about an AdThrive Review? 

Before you rush into applying for AdThrive, the ad network is not for small publishers, reading this article further, you’ll get to understand the reasons why. 

In this article, I’ll walk you through AdThrive, what you need to get approved, the type of sites that gets approved, dashboard, earnings, etc. Let’s get kicking…

Site Approvals 

Remember when I said that AdThrive isn’t for small publishers…. Well, this is why they don’t want you to start scrapping pennies off the floor, they wish to accept new publishers with a lot of traffic. 

Another reason is that their advertisers don’t wish to advertise on sites with very less traffic, note that traffic is just one of the metrics which AdThrive advertisers use to analyze new sites.

But to even be considered for AdThrive advertisers review, you need to have gotten at least 100,000 pageviews in the last 30 days. 

AdThrive Website
AdThrive Website

AdThrive requests access to your Google Analytics account, to verify the number of page views your site had in the last 30 days, getting 90k to 100k pageviews is great. 

If you buy traffic for your site, don’t even hope on getting approved, most especially when it’s boy traffic because it’s very easy to track down bot traffic using Google Analytics and if you continue re-applying without fixing bot or invalid traffic on your site you may get blacklisted. 

If you still don’t know how to fix bot traffic on your site, don’t consider applying for AdThrive, go for PropellerAds or Adsterra or better still explore the best ad networks for small publishers in 2022.

As I said, traffic is only one of the requirements to get your site approved by AdThrive, here are the other ones:

  • The majority of Traffic must come from the US, CA, UK, AU, or NZ. 
  • Your site’s content must be original and unique. 
  • Your site’s content should be a great fit for advertisers. 

Adthrive site reviews take over a week because after they review and deem your site good, they send it over to their advertisers and if they pass your site, you should receive a welcome email. 

The Email will get you started with the AdThrive Setup Assistant, the assistant wi help you to create or link an existing Google Ad Manager account, this gives you access to the Google Ad Exchange. 

After linking your Google Ad Manager account, you’ll share your current ad goals and performance standards with AdThrive, they’ll work with you over Email and help design your ad layouts. 

You now have to grant an AdThrive rep read-only access to your Google Analytics account, this is how your AdThrive Dashboard will track the performance of AdThrive ads on your website. 

Categories of Sites that Often Get AdThrive Approval. 

After analyzing a couple of sites that have been approved to run AdThrive ads, here are the different Niches found to be favored the most: 

  • Auto. 
  • Finance. 
  • Lifestyle. 
  • Sports. 
  • Travel. 
  • Food. 
  • Home.
  • Pets. 
  • Tech. 

Taking an expert look at the following niches, they are those niches that get huge traffic from Pinterest and am 95% sure that a huge percentage of sites on AdThrive use Pinterest to get more page views. 

AdThrive Dashboard

Well, it’s a normal-looking dashboard that draws data from your Google Analytics account, once you log in, you’ll see your earnings immediately from the past day 7 days and a month. 

Below the earnings, you’ll see the number of pageviews that made you the money, this helps you to determine whether you earned better with your previous ad network. 

Your AdThrive Dashboard also contains the earning graph over the past 30 days.
Your AdThrive Dashboard also contains the earning graph over the past 30 days. 

You can filter your Ad Earnings by device and also upload videos that’ll be used to display video ads and make you more revenue. 

On the left sidebar of your AdThrive Dashboard, you can check traffic stats in detail, check RPMs, set ad preferences, and configure payment methods. 

AdThrive Earnings 

Now we’ll talk about AdThrive Earnings, and how much can you make with AdThrive in 2022. 

AdThrive pays Publishers based on an RPS model, RPS is also known as Revenue Per 1000 sessions.

AdThrive Dashboard / Review
AdThrive Dashboard / Review

From my AdThrive Report, I deduced that websites monetized with AdThrive will make an average of $37 per 1000 sessions, i.e. an RPS of $37. 

This figure may be higher depending on your niche and where the majority of your traffic comes from. The US is expected to want better revenue. 

AdThrive Payment Terms 

AdThrive pays Publishers on the 15th of every month, this is based on a Net 45 schedule. 

For News Publishers, you’ll receive your payment 45 days after the end of your first month of implementing AdThrive Ad Units. 

Unlike AdSense which delivers a 60-40 revenue split, AdThrive pays Publishers 75% of what they earn and then they use the remaining 25% to cover the advertising costs and maintenance of their network to help you earn more in the long run. 

AdThrive Payment Methods and Withdrawal Thresholds 

Explaining the AdThrive Payment Methods and Withdrawal Thresholds with words can be a bit hard to comprehend because not all payment methods are supported outside the US and different payment methods come with different fees. 

AdThrive FAQs

What is AdThrive?

AdThrive is the Best Ad Networks for Publishers, not Small Publishers, you must get more than 100,000 pageviews per month to be considered for approval.

How much does AdThrive pay?

AdThrive pays publisher based on the RPS Model (Revenue per 1000 sessions), the average RPS on AdThrive is around $37 for my sites.

Conclusion on AdThrive Review 

As I mentioned at the beginning of this article, AdThrive is the best Ad Network for Publishers out there but it isn’t for small publishers.

If you’re starting, you should use Ezoic and when your traffic grows to over 100,000 pageviews, you can then switch over to AdThrive and make more money. 

Want to apply for Ezoic? Here are the publisher requirements. 

If you have any questions on AdThrive, feel free to ask me in the comments or privately on Facebook. 

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Posted by Ebuka Val
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Hello! My name is Ebuka Val and I am a freelance SEO expert and writer. With years of experience in the industry, I have honed my skills in helping websites rank higher on search engines through effective search engine optimization techniques. In addition to my SEO work, I am also a writer and have written extensively on various topics related to blogging, affiliate marketing, and making money online. My passion for these topics has led me to create my own website, ebukaval.com, where I share my insights and strategies with my readers. I am constantly learning and expanding my knowledge in the digital marketing space, and I am always on the lookout for new opportunities to help businesses and individuals achieve their online goals. When I'm not working, I enjoy spending time with my family and exploring new hobbies. Thank you for taking the time to read about me, and feel free to contact me if you have any questions or would like to collaborate on a project.
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