Video Ad Networks are here to stay and why not?
Most people prefer video content as proven by the Millions of videos watched on YouTube per day.
Unlike banner Ads which people see every day and just scroll over, videos catch the user’s attention and even if they scroll past the video can remain stocked to the bottom of the screen.
This helps increase user engagement and earn you more revenue as well.
The Video Ad Networks which I’m going to list and review in this article are not the typical ones you may have read about, all that is on this page have been used by me and my team.
So, without further ado, here’s a list of the Best Video Ad Networks for Publishers:
- Meta Audience Network.
Ezoic is no stranger to every single blogger on the planet, I simply can’t talk about the ad network enough, and with the latest implementations for video ads.
The Ezoic Platform added a lot of new features this 2022 including Humix which enables you to host your Videos on Ezoic Cloud and use them to drive more traffic to your website.
With Humix, you can set up videos from other publishers to display on relevant articles on your website as well as yours on relevant articles on other publishers’ websites.
And every video shared will have a link below, so it kinda helps grow your Backlinks profile and helps people discover you more.
You don’t have to worry if you don’t know how to create videos or so because you can use a new Ezoic Trailblazer feature to convert your articles to videos easily.
So, what are the benefits of Monetizing your Website with Ezoic Video Ads:
- More Discoverability and Increase in Revenue.
- Reduced Bounce Rate as users are more probable and may need video content after reading your article, this makes them last longer on your page.
- I’ve found that the more time a user spends on your page, the higher the ePMV for that page (New Case Study Loading Soon).
- Core Web Vitals Optimized.
If you don’t already have an Ezoic account, you can signup using THIS LINK ← and enjoy the benefits of earning the best possible revenue from your website.
In the case that you’ve applied for Ezoic in the past and got rejected, review the new requirements and get your website approved as soon as possible.
Primis is a Video Discovery ad network, one that I admire at that and use on a couple of my websites.
The Primis Video Ad Network provides Publishers with engagement-based units which recommend video content to users based on what they love while automatically skipping the content which they won’t interact with.
As I explained earlier, when a user clicks through to your article and sees a video that they’d love to watch so much that they started watching, this will increase the dwell time and sends signals to Google notifying them that your content is great.
This helps you rank higher and make even more revenue and the best part is that the video ads are from top video-creating companies that people already watch on YouTube like CULTURE, WatchMojo, Reuters, etc.
So, what are the benefits of Monetizing your website with the Primis Video Discovery ad network:
- Increased User Engagement (an average of 3.76% recorded).
- 100% Fill rate means that you can monetize every single visitor to your website.
- Compete Control over Categories.
According to stats by the Primis team, the Primis Video Discovery ad network makes over 4.8 Billion recommendations of over 3.4 Million videos uploaded by advertisers and this leads to monetization of over a 4.5Billion Impressions.
If you do the math and say RPM is $20, which is over $90B in revenue generated monthly, you can see that this ad network isn’t playing.
If you’ve been following my blog’s ad network category, you’d know that I’ve featured Mediavine in a couple of articles including:
Am certain that a major percentage of blogger on the planet has heard about Mediavine and why not? It’s one of the Best Ad Networks for Publishers currently.
While Mediavine is known to produce RPS rates of $25 – $45, you can go beyond those figures by simply enabling video ads from your dashboard.
The best part is that you don’t need to create and upload videos like in Ezoic, you just enable the feature and watch your RPM skyrocket.
By enabling Mediavine’s Video Ads, I see an average of 10% increase in Ad Earnings over 30 days which is great.
Meta Audience Network
For Bloggers with original content on their websites, you can join the Meta Audience Network and start making extra money with their in-stream video ads system.
With the Meta Audience Network, you can increase the efficiency of ads on your website by removing the burden of waterfalls and you save time with bidding.
You also get to increase user experience and engagement on your site by serving relevant and quality ads… you probably understand what it means to get access to global, multi-vertical demand from millions of Meta Advertisers.
The best part is that you get to learn how to make even more revenue if you read articles and take free courses on the Meta Audience Network’s Blog.
As the name implies, the AdPlayer.pro ad Network specializes in Outstream Video Ads which enables publishers to Monetize editorial content regardless of whether they have on-site video inventory or not.
With the AdPlayer.pro ad network, you aren’t required to create video content like in Ezoic and you also don’t pay any tech fees.
You simply get a pain-free Video Ad Integration using the popularly used HTML5 player code.
Some of you may be wondering, what are the benefits of Monetizing your editorial content with AdPlayer.pro:
- Increased Revenue with Higher CPM Rates.
- Compliant with third-party ad servers.
- Relative player positioning on a page without source code changes.
- Non-Intrusive Video Ad Units.
- Video Content Launches muted only when in View.
- Top Quality Brand Advertisers.
- IAB-Compliant Video Ad Formats.
These features and many more are what you’ll get first-hand when you monetize your website with the AdPlayer.pro Video Ad Network.
VideoSense is a Video Ad Network (as the name implies) created by AdMedia to help advertisers position themselves properly Infront of buyers and publishers (buyers) with the means to make more money from their web pages.
AdMedia is not just a video ad network, they also serve display and native Ads and like Google AdSense, they only sell impressions to Advertisers who are on its platform.
With AdMedia’s Video Ads, you get access to these forms of advertisements:
- Web Browsers.
- Mobile Devices.
- Search Results.
Web Browsers: With this form of advertising, Ad Media video ads displayed on your website targets your users based on their interests, and this guarantees higher click-through rates and revenue.
Mobile Devices: With this form of advertising, AdMedia makes sure that video ads are displayed to your visitors across every device most especially mobile where video content is consumed more.
Search Results: This form of advertisement includes a search feature on your website and helps you earn more money by serving relevant search results and ads to your Site’s users.
If these features Don’t entice you to signup for the AdMedia Video Ad Network, I simply don’t know what will.
OpenX is not just one of the best ad networks for publishers, it’s certainly one of the best Video ad Networks for Publishers due to its vast availability across:
- All Major Video Ad Servers.
- Video Players and,
The one thing I love about the OpenX Ad Network is that it utilizes Header Bidding as well as OpenRTB to maximize your website’s inventory value via open auctions and access to its very exclusive marketplace.
For you to Monetize your website with OpenX, you have to create video content and I think that is its biggest flaw but it does have more than 50 demand side partners which is a good thing.
The OpenX team is constantly closing deals with the largest marketers in the world, building partnerships with DSPs, and expanding relationships with global holding companies to deliver more opportunities for you to grow your revenue.
Video Ad Networks are the future of website monetization more or less the present, you should tap in and enjoy more revenue (most especially when you combine it with video ads).
I do hope you enjoyed this article and you’d love to read more by scrolling down below to the You may also like section.
If you have any questions regarding the best video ad networks for publishers, please feel free to ask me in the comments section.