Whenever half of your thumbnail is viewed for at least 1 second either on the YouTube app, TV, or Website, it counts as an impression, so bear in mind that impressions are not clicks.
Not every impression leads to a view. The percentage of impressions that lead to views is now what is known as Click Through Rate.
Let’s say your Channel gets a 10% CTR (Click-through rate), it means that for every 10 impressions, one person clicks on your video and it’s quite impressive… you should tell me your secret.. lol!.
Normally, if you’re seeing Click-Through rates between 4 – 9%, you’re doing a great job with your headlines and your thumbnail designs.
Bear in mind that the more your CTR (Click Through Rate), the more views your channel will get and it all results in more Subscribers and steady growth.
However, if you’re seeing a low click-through rate on YouTube, you should probably learn graphics design or outsource on Fiverr, you should also learn to write better headlines that spark interest and attracts clicks.
How Important is YouTube Click Through Rate (CTR)
It’s not that important, just that it decides whether the algorithm will keep promoting your video or not.
Don’t mind my sarcasm!
YouTube Click Through Rate is one of the most vital metrics you should look into followed by audience retention and average views duration.
Here’s a table that explains different click-through rates, check your level and drop a comment on this article with your YouTube Channels name, I might just help you improve:
|1 – 3%||Low|
|4 – 9%||Average|
|10 – 100%||High|
No YouTube Creator can achieve a 100% click-through rate, it’s practically impossible, if it happens it means that every user that stumbled upon the creator’s video watched it.
What is Considered a Good Click-Through Rate on YouTube?
As I said at the beginning of this remarkable content, a good click-through rate on YouTube should be around 4 – 9%, it should be great if you aimed for higher.
If you’re seeing Click through rates from 4- 9% or even higher, then what you’re doing is great and you probably don’t need a huge room for improvement.
Time needed: 7 days.
Now, If you’re battling with Low Click through rates, here’s a simple guide you can follow to get higher click through rates:
- Learn Thumbnail Design on Canva
The best way to learn Thumbnail Design is to practice, practice and practice, then look at your competitor’s thumbnails and then create something better.
- Write Better Headlines
Spy on your competitor’s videos and see how they write their headlines, do they start with a question, do they add a target keyword at the very beginning, etc, copy their style and make it better.
Without a good idea, your thumbnail designs and headline optimizations won’t yield any result as you’d want.
How do you come up with an idea, it’s simple, input your target keyword in the YouTube Search Bar and then you’ll see what type of videos people create, whether it’s list-based or how-to, or DIY, it’s just for you to get the idea of what the algorithm wants you to do.
Some new creators don’t know how to check their video’s click-through rate, here’s a quick tutorial for that.
How to Check your Video’s Click-Through Rate on YouTube
On YouTube, you can check the click-through rate of all your videos or for just a certain video of your interest.
Here’s how you can check the Click Through Rate of all your videos on YouTube:
- Make Sure you’re signed in to YouTube.
- Then log in to YouTube Studio.
- Click in Analytics present on the left navigation menu.
- Click on the Reach tab and all your metrics should be available.
If you want to check the click-through rate of just one video on YouTube, you need to follow these easy steps:
- Make Sure you’re signed in to YouTube as usual.
- Login to YouTube Studio.
- On the left navigation bar, click on Videos.
- Once you’ve seen a video you want to analyze, click on the pencil icon, which might arrive by hovering on the thumbnail.
- Click on the Reach tab once more and you’ll be left with your Channel’s Metrics including the CTR.
If you’re using your mobile phone, either Android or iOS devices to manage your YouTube Channel, and you want to view the CTR.
Here are the steps you need to take to view your YouTube Click Through Rate on your smartphone:
- Download the YouTube Studio app from the App Store.
- Login with your details.
- On the left navigation menu, you should click on Videos.
- Then click on the pencil icon and you’d be able to edit the thumbnail, title, description, and tags.
How is CTR Calculated on YouTube?
The Formula for Click Through Rate for videos on YouTube is given as: CTR = (total clicks / All Impressions) * 100.
The formula is pretty self-explanatory, total clicks stand for the total number of clicks your videos got from the Impressions made and CTR stands for Click Through Rate.
Impression Click Through Rate can be defined as the percentage of impressions that result in a click on your video(s).
Remember the example I gave in the beginning of the article, if 1 out of 10 users see your video(s) and click on it, your Click Through Rate is 10%.
A Click through rate of 4-9% is great and average, higher is better. You can get higher Click through rates by optimizing your title(s) and creating better thumbnails.
YouTube Click Through Rate is a very important metric, videos that go viral on YouTube typically have a Click-through rate of 20% and higher.
If YouTube is recommending your content to hundreds of thousands of your potential Subscribers and you only manage to secure 1000 clicks, do you think that YouTube will continue recommending your video?.. Not!
In summary, three factors affect your Video’s Click through rate, and in order of importance, they are the Idea, the Title, and the Thumbnail.
Earlier in the article, I told you what to do to tick all the boxes and ensure that nothing is stopping your YouTube Videos from going viral and getting you a lot of Subscribers.
If you have any questions about YouTube Click Through Rate, feel free to ask me in the comments, remember to add your Channel’s click-through rate and the name, so I can give you tips on how to improve.