90% of Businesses use videos as part of their marketing strategy, what better platform to reach more audience than YouTube. (To Reach More people for free you need to implement YouTube SEO)
In this article, I’ll give you the major YouTube SEO tips which I’ve personally used to achieve higher rankings for my Videos.
Is SEO Important for YouTube Videos?
Yes it is, YouTube SEO will get you more eyeballs on your Business and your content, thus gaining more Subscribers and Views.
If you don’t implement YouTube SEO, chances are.. that you’ll never earn a reasonable amount of revenue from your Channel.. My question is, why would you even consider not doing SEO for your YouTube Videos?
YouTube SEO Tips 2022
- Do Keyword Research.
- Detailed and Insightful description.
- Add Subtitles to your Videos.
- Add Hashtags and Categories to your Videos.
- Design Great Thumbnails.
For You: If you’re really interested in Growing your YouTube Channel, you have to use some or all of these tools.
Keyword Research for YouTube
It’s fairly obvious that you most certainly have to do Keyword Research for your YouTube Content – You have to find profitable Keywords that you’ll be creating your content around, this helps establish topical authority. (Keyword Research is the Core of YouTube SEO).
Let’s say you run a YouTube Channel where you teach and explain WordPress, WordPress Themes and WordPress Plugins, to do keyword research, we’ll use the YouTube Autosuggest function.
As you can see in the image above, I’ve generate 9 keywords for my next 9 YouTube Videos on WordPress themes.
In Summary, you have to set out the three main keywords in your Niche and then start using the YouTube Autosuggest function. It’s advised to use it in incognito mode, so that your search history won’t affect the whole process.
It makes sense that you have to write great, detailed and insightful description for every video that you make.
Whenever I click on a YouTube Video, my attention immediately goes to the description, the description of the video either encourages or discourages me to watch the video from start to finish.
Am not saying this is how every viewer acts, am just giving you a live instance. If you can come up with a hooker text that will encourage the viewer to watch the video, that’ll be great for your description.
But if you’re not good at it, you can just add a transcript off the audio to the description, Neil Patel does this a lot and his videos gets 100s of 1000s of views. he currently has over a million subscribers.
As a bonus, link out to related videos in your description, that way you can get the viewer hooked up to your content and probably Subscribe to your Channel.
I shouldn’t have to stress much about Subtitles and How Important it is for your videos. Big YouTubers like Neil, have a team of creators that re-upload their content in various languages for their vast audience.
Since we’ve not reached that level yet, we can focus on adding subtitle file while uploading the video, the subtitle should be exactly what you said in the video.
Ideally, you can use Google Translate to translate your Subtitle Content to various languages which your audience speak. Use YouTube Studio to see which countries are loving your Content and use Google to find out the language they speak natively.
Adding Subtitles in various languages will help rank your Videos for all your potential customers and subscribers on both Google and YouTube, Imagine ranking on both English queries, Spanish queries etc with just one video.
Hashtags and Categories
While Writing your Description, you have to add relevant keywords based on the content you’ve created, this helps your content to be discovered by users who surf through hashtags and YouTube to know where to better place your content.
You Should not forget to set the category of your video before uploading, if you want to upload Music videos, then select the relevant category which may be Entertainment or Music, depending on the options available.
Your Video’s thumbnail is the most important of the YouTube SEO tips, you have to create attractive and thumbnails for your videos to do well.
95% of the time, your videos Thumbnail determines whether a viewer will click on your video and you know that the long term performance of your video depends on the very first people who the video are recommended to.
If it’s recommended to let’s say, 500 people and none of them clicked on the video, do you think the video can still do well on YouTube in the future?
Conclusion on YouTube SEO Tips 2022
This article on YouTube SEO Tips 2022 contains every step that I take in order to rank my videos on both Google and YouTube and they’ve brought me tons of Subscribers, views and ad revenue.
If you have any questions on YouTube SEO Tips, do ask me in the comments and I’ll get back o you soon.