Today we’ll be comparing two ad tech giants, Propeller Ads vs AdSense in full, so you can choose which one to partner with.
Am curious, which ad network are you currently using to monetize your website? Tell me in the comments section.
The Google AdSense ad network was founded around 18 years ago on the 18th of June, 2003. AdSense is a web-based advertisement network which is run by Google, it’s the most popular and oldest ad network there is. They boast of having over 2 million publishers registered on their ad network.
The Propeller Ads ad network is a display and mobile advertising company founded in 2011, they claim to have the most profitable ad formats that help you earn more.
Propeller Ads gained popularity due to it’s popunder traffic feature which is and was beneficial to advertisers. They boast of having over 150,000 active Publishers and generating billions of ad impressions everyday.
To become a publisher with Google AdSense, you need to head over to google.com/adsense and sign up. After signing up, you’ll be required to add some information about you, then you can apply to get your site monetized.
While applying, you’ll be given a unique code and you’re required to add the code to the header section of your website. Need Help adding the code to your WordPress Website? read this article.
Once your site has been reviewed and marked as ready, you’ll receive an email and then you can start adding the ad codes to your website.
AdSense site approval is very much complex and fairly hard to get when compared to Propeller Ads approval.
To monetize your website with Propeller ads, head over to propellerads.com and sign up as a publisher. Once you’ve successfully created your account, you should then add your website if you haven’t already.
Propeller Ads will give you a code which you’ll add to the header section of your website. Once you add the code, head back to the website and click on verify and your website should be ready to display ads in seconds.
AdSense offers basically 5 ad formats which include:
- Multiplex Ads
- In-article Ads
- In-feed Ads
- Banner Ads
- Text Link Ads
The Multiplex Ad format is designed to display AdSense ads in related content format, below your article content. The In-article ad format is designed to fit into your article’s content based on the keywords present while the in-feed ad format imitates the look of feeds on your website. The Banner ad format and the text link ad format are pretty much self explanatory.
The PropellerAds ad network has 5 different ad formats, just like AdSense and they include:
- Push Notifications
- ONClick Ads
- In-page push
- Smart Links
Push Notification: This ad pops up as a native subscription, urging visitors to Subscribe to the sites content and you get paid per subscriber.
OnClick Ads: These ads show up once anything is clicked on the website, this is mostly used by websites which hosts downloadable files.
In-page push: These are banner notifications that are loaded alongside website content, they are mostly known for degrading user experience on site.
Interstitials: These type of ads pop over your website content and they have surprisingly high click through rate as users mistakenly click on it.
Smart Links: These type of ads automatically redirect you to advertiser offers, once a publisher website is loaded.
Which one Pays More?
AdSense scans your website content and serves ads based on the keywords present, if they don’t have ads related to that, Then they serve ads based on the visitor’s interests which are collected as the surf.
This feature alongside the Auto-Ads feature make sure you make the best money for your content.
However, I do think your earnings are very dependent on your niche and the country where your website visitors come from.
In AdSense, you can get CPM rates from $1 – $50 depending on the factors I mentioned in the last paragraph.
Propeller Ads is just loaded with a bunch of spam advertisers and your user keeps seeing the same ads over and over again.
That’s if they would even come back after they couldn’t even have a chance to read the website’s content.
Anyways, your earnings on PropellerAds is only influenced by the country where your visitors access your content from.
The Maximum CPC for Propeller Ads is around $6 which is considerably lower tan that of Google AdSense. With the preceding analysis, it’s clear that you’ll make more money from Google AdSense and lesser with Propeller Ads.
AdSense pays it’s publishers on a monthly basis but you need to reach their minimum traffic threshold before you’ll receive your profit. The Minimum payment threshold for AdSense in $100 and they pay via Wire Transfer and Check.
PropellerAds pays publishers automatically every week, and the minimum payment threshold is around $5. They pay publishers via PayPal, Webmoney, Payoneer and Wire Transfer.
AdSense undoubtedly has the worst support system, in the sense that, you can’t reach the customer service. The only form of support that you’ll get is posting on their forum.
PropellerAds has one of the best Support Systems, I’ve literally gotten a solution to my issue within an hour of asking the support team. In terms of support, Propeller Ads is way more superior to Google AdSense.
Conclusion on Propeller Ads vs Adsense
I hope you loved this article on Propeller ads vs AdSense, if you’re confused and don’t know which ad network to choose, I’ll make it easier for you.
If you run a website where you’d love people to read and interact with your content, you should go for Google AdSense.
But if you run a website like a ‘Link Shortening’ site, then you should go for Propeller Ads as you’ll earn more.
Which Ad Network are you going for? tell me in the comments.